Advertising & Marketing

Welcome to Ben Hunt Media

It’s been a blast, but I’m finally hanging up my marketing toolbelt to focus on my true passion, which is sustainability.

Online marketing is fascinating, but since I found my own Path, it no longer inspires me in the same way. I simply can’t get excited about selling people stuff.

What I can get excited about is figuring out ways to restore the abundance of planet Earth so that humans and all other inhabitants can continue to enjoy life together. Watch this space.
About Ben Hunt

I have designed and delivered websites professionally since 1994, published hundreds of blog posts and tutorials, written several books, and presented at marketing conferences around the world. See importance of strategic marketing in an organization.

In 2010 I created the Pro Web Design Course, which was probably the most comprehensive training combined course in web marketing, design, and production on the market at the time (now free).

In 2014 I started work on Ultimate Web Design, a radical marketing strategy system that combined the best insights from twenty years of research and practice.

In January 2015, while working on my latest book, “Web Design Is Dead” I came to realise that the core approach I had developed for Ultimate Web Design was so powerful, and could deliver so much value to businesses, I decided to make all my material open-source

Advertising & Marketing

How Cryptocurrency Changes the Market

Cryptocurrency is no longer new in the market today. It has, in fact, managed a considerable part of the cyber world. It has actually even attained real-world offers, getting buying power on various items. Nevertheless, financiers generally question its stability. That is why designers conceptualised platforms where it is possible to relate to silver and acquire a cryptocurrency backed by silver or gold. Naturally, other real precious metals like gold and silver similarly entered into play.

a cryptocurrency backed by silver
 

Cryptocurrencies may be a wonderful concept due to its cashless offer ideas. Nevertheless, it has its own share of flaws too. Providing the highlight on its instability, it is hard to expect its worth which activates considerable effects to crypto financiers. As a service, a cryptocurrency backed by silver or gold has actually been developed to trigger extraordinary improvements to cryptocurrencies.

Cryptocurrency’s Physical Equivalents

Upon the enhancement of a cryptocurrency backed by silver or gold, the issue of stability has in fact been fixed. This has, in fact, caused huge benefits to increase one by one.

1. Stability by Reducing Inflation of Value — Given that the value of metal-backed cryptos depends upon real precious metals, the abrupt inflation, and deflation of its value, it is handled and lowered. Much like how you calculate a cryptocurrency which is gold backed, 1 coin may be comparable to the rate of 1gm of gold. Needless to state, you can be sure that the worth of gold will not fall or increase considerably in the market, for this reason, the crypto-coin will be the same.

2. Buying Real Rare-Earth Element Utilising Cryptocurrency — Yes, people can buy precious metals utilizing cryptocurrency backed with gold. With the direct dependence of metal backed currency’s worth to metal, silver, and gold, it is safe to state that financiers and owners of such cryptocurrencies have their own physical gold, silver, or metal. With this, they can rapidly acquire gold and silver with crypto anytime they want. Check it out at KINESIS

3. Generate a Growing Number of Financiers — Now that the most substantial loopholes of cryptocurrencies have in fact been covered, financiers can have an assurance of their monetary investments being absolutely safe. The element of letting financiers buy silver with cryptocurrency is rather attractive too. As a result, significantly more financiers are attracted to invest with metal-backed cryptos, making the capital grow. This suggests that business running metal-backed cryptos can sustain itself and its operations.

A Yield Bearing Digital Currency: Better Stability in Regards to Worth

Financiers and specialists on cryptos do not require to play a computer game or rely on undependable projections worrying the worth of GBC. This is just due to the fact that it is based on gold or straight on the real rate of gold in the market, for this reason, you can prepare for no substantial unanticipated plunges or peaks. Such stability has in fact set off more financiers to rely on GBC likewise, which unquestionably create more help to it.

Upon the enhancement of cryptocurrency supported by gold and silver, physical gold and silver have really returned to the market as its old function of being currencies. You can even see such a concept as a mix of ancient currencies and modern-day platforms into one. You can use it to buy items or change it into any currencies around the globe relying on the worth of such rare-earth components. If you would like to know more about a worth it gold cryptocurrency, see kinesis.money to gather the needed information.

Advertising & Marketing

Professional Graphic Designers: 5 Good Reasons to Hire Them

Do you want to make your business identifiable from all the competition? When you want to have a successful enterprise, representing your brand is definitely on top of your priorities. However, how should you do this without risking your business? Well, all you need to do is to hire highly skilled graphic designers.

Other big companies like McDonalds, Coca-Cola, and Twitter have used inventive yet simple designs for their brand representation. In addition, it has been proven effective.

So why not do the same for your business. Not only will this make your brand recognisable, this will also guarantee you of an effective representation. Below are just some good reasons to hire graphic designers.

Make a great impression

It is a fact that most consumers will judge a product or service based on how it looks like. Hence, the graphic designers will help you gain that appeal that will draw in potential customers. Through their help, you will get a certain hook that makes a great first impression.

Through the style, font, and colour selection, you can send a message across effectively. This is what huge companies have been utilising ever since. A great looking logo will surely catch everyone’s attention.

Gain an entirely professional image

Logos are essential to any type of business; be it sports apparel or fast food. These serve as a foundation from which you represent your brand. However, remember that a logo is not your brand entirely. These are two entirely different entities. However, all aspects of a brand are done in connection with the right logo design and name. From there, you can establish an outstanding online presence and branded literature like magazines.

Incorporate strategy and concept in the design

The best graphic designers Australia has been offering is equipped with skills and knowledge in bringing your concept into a visual art form. The team can effectively translate the message, idea, and values of your company to a single logo that will serve as your identifier. See more here Seamer Design

Have a positive representation of your company

All business owners dream of expanding their business across the globe. So you must come prepared when that time comes. Let the Melbourne professional designers give you a responsive design for your logo. So that no matter what digital media you are on, the quality and purpose of your logo will not diminish.

See a good return for your investment

Hiring a professional graphics logo designer might appear to be a long-term investment, but it is totally worthwhile if you come to think of the benefits. No one would want to deal with a brand whose logo appears to be tacky and unprofessional.

Do you want to gain a loyal following? Hiring the finest australian graphic designers will surely make that happen. When you have a professional-looking logo, surely you will keep customers and they will be more than happy to refer friends and family to you.

If you’re looking for highly skilled graphic designers in Australia, try checking out Seamer Design. They’re a premium agency in Melbourne that specialises in both digital and print design. Take a look at their highly successful projects here: http://seamerdesign.com.au

Advertising & Marketing

What to Consider in Booklet Printing

Booklet printing Gold Coast companies may not be hard to find, but the search for high quality and stress-free book printing can be a challenge.

Some of the cheap booklet printing Gold Coast offer different types of bound such as the following:

Booklet printing Gold coast

The Perfect Bound

This is the square bound with a lay flat spine. This is more common in textbook printing. One edge of the pages is ground to hold glue. It is then pressed on to the cover for it to form the square spine.

The Saddle Stitch

This is the most common type which is full color. Its pages are folded and stapled to come up with a spine. The saddle stitch booklet printing Gold Coast is designed for magazines and small booklets.

Coil Binding

This consists of punched holes within the margins of the page. You then insert the plastic coil to bind the pages. Coil bound booklets lay flat when they are opened wide. This is great for cookbooks and also menus.

You may also choose from a small and large size custom booklet printing services. Look for a printing company that has a digital capacity.

The type of book bind is only one main aspect to consider when looking for a cheap booklet printing service.

Here are more elements to keep in mind:

How Durable is the Cover Page?

Most cheap printing services will compromise the quality of the book’s cover page. Make sure that it is tough and the most durable part of the booklet.

Paper Quality

You also need to make sure that the paper quality of the booklet is high. This is the actual page that the readers must read. You have to check the sample booklet if you are satisfied with the paper used. It must not be too thin and you may also need to scrutinize the color. Don’t go for off-white papers.

Cut Alignment

A reliable Gold Coast booklet printing company will always ensure proper alignment for every page of the booklet.

Aside from these features of booklet printing, there are other things that you have to consider. You have to ask yourself: will it be advantageous to have a printed copy or just a soft copy?

Here are some pointers on the importance of having a printed copy:

The printed booklet is considered by a lot of people as more reliable than the downloaded version because it is tangible and more attention-grabbing for the readers. It is easier to secure the printed form since it has copyright. There are times when your readers will feel frustrated when they can’t download the soft copy of the booklet due to internet connection or some other glitches.

The booklet form is also perfect if you have other materials to offer as freebies like CDs and videotapes. There are also more fraudulent acts that are related to downloadable booklets compared to the printed ones.

There is a handful of firms that offer booklet printing in Gold Coast but make sure to choose the best. Visit http://inhouseprint.com.au to know more about high-quality but cheap booklet printing.

Advertising & Marketing

Best Tips to Set Up a Business in China

The Asian economy is continuously on the rise. China’s economy has always been fluctuating, but its ease of manufacturing and the number of goods that it produced makes it appealing to entrepreneurs who are looking forward to doing business overseas. It may be a challenge for you to set up business in China if you don’t know the different workarounds.

Here are some tips for you to have China set up business without too many hurdles:

If you can afford it, it’s always easier to look for a local consultant.

A local consultant will be able to help you decide on the particular business structure, to organize and file all the required paper works, and act as a representative while you are still out of China.

A local consultant can guide you through the whole process of getting your company registered. It’s crucial for you to come up with an independent research for you to come up with the best consultants.

You have to choose the type of company to set up business in China.

There are many types of business set up in China. Each one has its own set of pros and cons. These are the three most common types that you can select from when you set up business in China.

  1. THE RO or the representative office which is easier to start but it can be limiting compared to the other business types. For instance, it can’t manufacture goods, can’t export or import, and not even accept payments from clients. This can be a good option for offices that don’t transact business directly.
  2. The second type is a joint venture which has lesser restrictions than the representative office. This type of business comes with a risk since it entails a Chinese partner. When that partner decides to leave the business, you may lose your brand and business.
  3. The third type is the Wholly Owned Foreign Enterprise or (WOFE). WOFEs let foreign entrepreneurs own 100 percent of their Chinese business entity. It may be a bit complicated to set up, however. One of its perks is that your company almost has the same rights as a China-owned business.

Develop a business plan

After you find set up business in China, you need to start developing the business plan for five years. This is crucial since once this is approved by the government this will serve as your guidelines.

When you start a business that offers a product or service that is not found in the business plan, your business can be shut down by the government. It’s the same principle as regards your location and business operations. That’s why you have to make sure that the business plan you make is as broad as it can be to make you more comfortable to operate it.

Yes, it is broad in scope but it has to be specific in details. This means you have to make sure that the projected profit, product or service description, expected number of employees, and budget are all laid out in the plan.

Advertising & Marketing

Top Reasons Why Keyword Research is Critical in SEO

Keyword research using SEMrush is all the rage these days, what with it more than just a new keyword tool on the block. Unlike previous tools with a similar purpose, SEMrush works differently in a sense that it shows you which keywords your competition already ranks for.

keyword research using semrush

So it’s not just a keyword tool but also a means to spy on your competitor and use the data gathered to your advantage.

In this aspect, SEMrush trumps Google Adwords, Moz Keyword Explorer, Ahrefs Keywords Explorer, and many others.

But why research keywords in the first place?

Keyword Research and SEO

In search engine optimisation (SEO), keyword research is the most important part.

How can you plan or start a campaign without knowing the words and phrases you must target? How can you estimate costs and returns if you don’t know who you’re competing against?

Keywords are the phrases that people use when searching for information on search engines. If you can identify correctly the keywords your target audience use to search for your products or services, you will have a roadmap for both website design and content development.

This makes keyword research a critical component in SEO, and the right tools will not only provide you the information you need but also the search volume for each term and its relative competitiveness.

Keywords are broken up and grouped into head, body, and long tail based on the number of words within a query phrase.

The keyword “shoes,” for example, is the head and has the highest search volume.

The keyphrase “men’s shoes,” on the other hand, is the body and has a lower search volume than the keyword “shoes.”

Then, there’s the keyphrase “men’s leather shoes” which is the long tail with the least search volume among the three.

It is important to note that the search volume is not absolute. But there are two things to keep in mind:

  1. The higher the search volume the higher your chances of bringing in more visitors; but
  2. Long-tailed keywords or more specific phrases have higher chances of bringing in the right visitors.

How SEMrush Works

In doing keyword research using SEMrush, you need to type in your competitor’s domain name and specify the country if they are outside the US.

From the search results, take a look at the section labelled Organic Search. You will find the terms SEMrush Rank, Organic Search, and Traffic Cost, with each one providing you information at first glance your competitor’s performance on search.

If your competitor has a low traffic cost but with high organic search traffic, it is targeting keywords that are not converting especially well.

The real keyword research happens in “Organic Keywords.” Here, you will see data of the top 5 keywords that your competitors are ranking for. Click “Full Report” and you’ll see the entire list.

Based on this you will have solid leads on what keywords to use. You can then use them to create a website and content that will make it easier for your target audience to find you online.

But don’t limit yourself to keyword research using SEMrush alone. Use it in conjunction with another tool that will show a different set of keywords, not just your competitor’s.

Advertising & Marketing

Use a Japanese truck to revolutionize the transport sector

Need to satisfy your transport needs? A Japanese prime mover is just about all you need to be able to achieve this. Over the years, there have been several inventions and discoveries revolving around the transport industry. The development in the industry has been so great that what is currently being used could have never been imagined some years back. From going on foot to boarding horse drawn chariots, it is hard to imagine that there are vehicles that can move without having to be controlled by humans. It therefore remains one of the most affected and by far, one of the most enhanced industries by the technological advances. These achievements have brought convenience to human kind.

Advertising & Marketing

What to Look for in a Mobile Self Storage in Melbourne

With all the types of mobile self storage Melbourne firms offer, searching for a place to store your products won’t be a problem, right? What can be an issue is picking the ideal unit for your requirements.

Mobile Self Storage Melbourne

Good thing there are certain elements that separate one supplier of self-storage units from another.

Utilize these as your overview to narrow down your options.

What to Look for in a Melbourne mobile self storage

Security

Is the storage facility secure? Does the security reach each specific unit?

The best provider of mobile self storage in Melbourne will certainly not stretch a dollar on safety and security. They will certainly deal with every client’s valuables and ownership as their very own.

So, when selecting a storage unit, check if the facility has 24-hour CCTV protection, safety lights, a completely fenced compound, and safe storage systems separately guarded with personal pin codes.

It will certainly also work to your benefit if there is a manned onsite office, as this suggests a person is always around to check on the systems. A person is additionally around to address your questions or issues.

Tidiness

Make certain to validate the cleanliness of an inexpensive mobile self storage Melbourne has. Take an excellent look at the framework, specifically the roof and door seals. Even when a storage unit is developed inside, a facility with a little obstacle from the rough weather can create troubles. Visit at TOPBOX

You ought to likewise examine if it is totally pest-proof so you will not have to bother with bugs creating damage to the items you saved, whatever they may be. Likewise, inquire about sewer drains where stormwater can recede from the storage units.

Gain access

Just how typically can you access a self-storage unit? A 7-day access is ample, but some centres supply after-hour access to allow you to check out the unit after work or during your most practical time.

In case the access is restricted, find out if there is someone you can ask for help outside of the office or operating hrs. You’ll never guess when you require an access to your self-storage unit, anyway.

Insurance coverage

Ensure to check if the insurance policy is offered. Some mobile self storage Melbourne firms supply insurance programs that will certainly include a layer of protection for your valued belongings. If insurance coverage is not supplied, ask for a listing of preferred insurance firms that you can call.

Your homeowner’s insurance policy might cover offsite insurance coverage so check with your individual insurance supplier. You can additionally ask if you can add a biker to consist of protection for offsite storage devices.

Whether it’s a component of the bundle or not, it is important to discover choices for guaranteeing contents of a self-storage unit. This will certainly permit you to gather insurance coverage on things in case of residential property damages or loss.

Based upon these aspects, you will certainly know which self-storage company to pick. If you are searching for find mobile self storage Melbourne area wide, leave your concerns to Top Box Storage.

Advertising & Marketing

4 Things to Consider When Remodelling Your Home

Planning to update your house with surround sound systems Melbourne has today? It is a good idea to find service providers to assure quality results. Look for competent suppliers and you’ll sleep soundly your money is being put to use.

surround sound systems melbourne

While makeovers or retrofits like adding Melbourne surround sound systems can be complex, you can definitely make things easier.

Look at these pointers to aid you to complete any home improvement project soon:

1. Plan Ahead — In every effort, setting up is very crucial. You should not set out any improvement without cautious designing. What do you need to accomplish? Which portion of the house do you need to spruce up? Do you want to make upgrades one area each time or are you hoping to makeover the rest of the house? It is most ideal to speak with a builder to aid you to contemplate the layout if you are considering performing a more substantial project.

2. Consider Your Resources — The degree of your house makeover depends on your funds. Make sure you can cover a potential extra cost for adding surround sound systems Melbourne shops offer these days. In addition, it is a good idea to begin revamping if you intend to conserve cost. If your funds are limited, you can just have the living rooms coated in a different tone.

3. Speak with Profesisonal Builders or Remodellers — In case, you are not positive with your skills, it is a good idea to speak with professionals. House builders are experts in revamping your residence and they have a network to contractors like plumbers, house painters, as well as concrete suppliers. They can also offer you with an in-depth picture of the exact task and an estimate. Professionals can also work with your budget and offers a way so you can achieve your house improvement soon.

4. Go for the Right Materials/Device — Quality materials ascertain that your property refurbishing will not go to waste. Quality materials assure that your residence will last for a longer time. You will not have to agonise on looking for concrete suppliers in Melbourne as often as needed since these pieces will last for numerous years. You can find quality tiles, kitchen products, and quality concrete from accredited concrete suppliers. Visit at BMC High Fidelity

Whether you would like to rebuild your bathroom or install surround sound systems Melbourne has now, it is a good idea to work with specialists to fulfil the job for you. Take note of the pointers above to guarantee that your house improvement projects are done soon properly. You can visit www.nucrush.com.au to find Melbourne concrete suppliers that you will need.

Acquire high-quality surround sound systems in Melbourne today.

Remodelling and adding retrofits will be worthy if there’s a trusted installation expert.

Are you planning to up your home theatre system?

Get the best surround sound systems Melbourne has now from BMC HiFi. With their home theatre, TV, and karaoke installations, you won’t have any hang-ups with your A/V needs. More details at https://bmc-hifi.com.au/

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How to Take Care of Your Flower Bouquet Post-Gift Giving

For any special occasion, hampers and bouquets from any great florist Gold Coast has today can be the perfect and hassle-free gift to give. Once you find the freshest, highest-quality flowers available at any florist in Gold Coast or any part of the region, you can then proceed to try to figure out how to make the flowers in the bouquet last longer and retain its aesthetic appeal.

This article talks about how you can keep your fresh flowers looking fabulous for longer, just how they’ve been delivered by your trusted Gold Coast florist. Here are some helpful tips to help your flowers last longer:

· For arrangements in vases or self-contained boxes please make sure the water is topped up upon it being delivered to you by the florist Gold Coast has, then check and keep topped up daily or at least every second day.

· For flowers that are not contained within their own vase or self-contained box trim all flower stems with sharp clean secateurs or scissors diagonally approximately 2-3 cms from the bottom of the stem as soon as possible after receiving the flowers. By cutting the stems diagonally you are increasing the surface area in which the exposed cell capillaries can draw in water.

· Ethylene gas is released by decaying leaf and stem trimmings, ripening fruit, cigarettes, and motor vehicle exhaust gases. So trim/strip all foliage/leaves that will sit below the intended vase water line.

· Do not buy cut flowers from vendors who have flower stock displayed out front of shops by the roadside or that have been standing in the sun.

· Foliage on most flowers can be removed by simply grasping around the flower stem and then pulling downward gently. However hard stemmed or stems with thorns such as roses can be stripped using a small sharp knife pulled along the stem.

· Choose a clean vase for your flowers. Dirty vases decrease the life of your flowers due to harmful bacteria shortening the life of your flowers.

· Do not use metallic vases as these react detrimentally with fresh cut flowers.

· Arrange your flowers in the most appropriate vase, fill the vase with water ensuring the water level does not go higher than the bottom of the foliage/leaves.

Now that you have your flowers in a suitable vase, the following points are just as important to maximise the vase life of your flowers:

· Keep the fresh flowers you bought from any florist Gold Coast has as cool as possible; out of direct sunlight; out of draft, away from air-conditioning vents/units; away from heaters; and away from lamps and strong lighting in close proximity.

· Keep your flowers away from all ripening fruit and vegetables. (see ethylene gas above)

· Re-cut stems approximately 2-3 cms from the bottom and replace water at least every second day (more often if possible and convenient to do so).

· When you are changing the water (as above) it is a good idea to scrub the vase clean with a diluted bleach solution at the same time. By changing the water and cleaning the vase regularly you are decreasing the levels of bacteria that detrimentally affect the vase life of your flowers.

· Remove any decaying stems, wilted or dead flowers that have ‘seen better days’.

· Sit back and absorb the beauty of fresh cut flowers.

By following the above steps, you are going to help maximise the life of fresh cut flowers. If you’re trying to find florist Gold Coast has with an amazing selection of blooms, get started online. Visit the Garden Gate Florist through their website, www.gardengateflorist.com.au.